Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais.
Marketing Specialist Taiwan
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About this position
About this Position
- We are looking for a Marketing Senior Specialist – Taiwan to lead marketing activation and e-commerce business development for the General Industrial Manufacturing & Maintenance Business in the Taiwan market. This role is approximately 40% focused on Market & Customer Activation (MCA), 50% focused on developing the Loctite e-commerce business in Taiwan from the ground up, and 10% focused on Market Intelligence support.
- The position will work closely with the local sales team in Taiwan, distributor partners, and APAC regional/global marketing teams to strengthen brand presence, convert more new customers through e-commerce channels, and support long-term business growth.
What you´ll do
- Loctite E-commerce Business Development in Taiwan:
•Work closely with distributor partners to plan, build, and develop the Loctite e-commerce business in Taiwan from scratch, including the operating model and key business processes.
•Collaborate with distributors, sales teams, and relevant internal stakeholders to support product listing, store operations, and continuous optimization in Taiwan e-commerce channels.
•Develop and execute e-commerce initiatives to acquire, convert, and retain new customers through online channels.
•Support the optimization of store content, product information, campaign mechanics, and customer conversion journeys to improve store attractiveness and conversion efficiency.
•Track and analyze store performance, including traffic, conversion rate, sales performance, customer sources, and key product performance, and provide data-driven recommendations for improvement.
•Help build operational learnings and best practices for Taiwan e-commerce to support future business scale-up. - Market & Customer Activation:
•Manage relevant marketing budget for the Taiwan market and develop annual and phased marketing plans in alignment with business objectives.
•Plan and execute brand-building and customer communication initiatives to continuously enhance Loctite brand awareness and influence in the Taiwan market.
•Design and deliver online and offline marketing activities to generate high-quality leads for the business team.
•Collaborate closely with sales and partner teams to track marketing performance, leveraging data and insights to continuously optimize marketing processes and strategies for sustainable business growth.
•Localize and execute global and regional marketing campaigns in the Taiwan market, ensuring consistency with global brand guidelines while adapting to local market needs. - Market Intelligence Support:
•Support the collection, consolidation, and analysis of market, industry, customer, and competitive intelligence related to the Taiwan market.
•Provide relevant market insights to internal stakeholders to support marketing planning, e-commerce business development, and business decision-making.
What makes you a good fit
- Bachelor’s degree or above in Marketing, E-commerce, Business, or a related field.
- >5 years of experience in marketing, MCA, digital marketing, e-commerce operations, or related roles; B2B or industrial product experience is preferred.
- Hands-on experience in marketing campaign planning, execution, and performance tracking, with a good understanding of brand building, lead generation, and customer journeys.
- Solid knowledge and experience in B2B EC operation. Strong interest in e-commerce business development, with the willingness and capability to build new initiatives from scratch; experience working with distributors on e-commerce or platform operations is a plus.
- Data-driven mindset with the ability to track store and campaign performance and provide actionable optimization recommendations.
- Strong cross-functional communication, project management, and partner collaboration skills.
- Strong communication skills in Chinese and English, with the ability to work with local Taiwan teams, distributor partners, and regional/global stakeholders.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Medical Insurance cover for dependents
- Annual Physical Examination
- Supplementary Pension Plan
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26094970
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
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Estou interessado em várias vagas. Posso candidatar-me a várias posições ao mesmo tempo?
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A oferta de emprego está escrita em inglês — devo escrever também a minha candidatura em inglês?
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Como orientação geral, recomendamos que escrevas a tua candidatura na mesma língua do anúncio de emprego. Isto ajuda a garantir clareza e consistência ao longo de todo o processo de recrutamento.
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Os colaboradores podem mudar entre áreas de negócio e/ou para outro país?
Sim. A nossa filosofia “Triple Two” foi criada precisamente para isso, incentivando os melhores talentos a trabalhar em, pelo menos, duas funções diferentes, em duas áreas de negócio distintas e em dois países diferentes.
Porque promovemos isto? Porque acreditamos que experiências diversas em diferentes funções e localizações são essenciais para o teu desenvolvimento e ajudam-te a adquirir uma compreensão holística da Henkel enquanto empresa global.
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Podes contactar a equipa aqui. Teremos todo o gosto em ajudar-te!