Paid Media Manager - Adhesive Consumer Brands

Adhesive Technologies Marketing United States Full Time Regular
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About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. 

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. 

Dare to learn new skills, advance in your career and make an impact at Henkel.  

What you´ll do

  • Lead National and Retail Media strategy across a portfolio of adhesive brands and customers, driving awareness, consideration, and sales through data-driven marketing investments 
  • Leverage media platforms, website analytics, and marketing technologies to uncover insights, evaluate performance, and identify growth opportunities
  • Key responsibilities include translating brand and account objectives into media strategies, recommending budget allocations, guiding agencies and media partners, evaluating creative effectiveness, measuring business impact, and communicating performance and recommendations to stakeholders
  • Work closely with brand teams, customer account teams, and other marketing team members to create cohesive campaigns 
  • Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend
  • Establish channel investment strategies, evaluate budget scenarios, and develop media recommendations aligned to brand, customer, and organizational growth objectives
  • Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
  • Partner with internal creative teams and external agencies to develop testing roadmaps, evaluate creative effectiveness, identify creative fatigue, and recommend optimization opportunities based on performance insights
  • Collaborate on website improvements and optimizations for each brand across various CMS platforms, working with agencies and global support teams
  • Develop executive-level performance reporting, quarterly business reviews, and actionable recommendations that translate media performance into business impact for marketing, sales, and leadership stakeholders

What makes you a good fit

  • 4+ years of national and retail paid media experience required
  • Bachelor's degree in Business, Marketing, Analytics, or similar
  • Capable of managing multiple brands, product categories, customer accounts, and agency partners
  • Strong understanding of the full Paid Media landscape including Retail Media, Paid Search, Paid Social, Retail Media, etc.
  • Experience in developing and optimizing National Media strategy aligned to various brand and customer account objectives with key partners such as Google, Meta, Reddit, TikTok, Pinterest, TTD, etc. 
  • Expertise with Orange Apron Media, Lowes Media Network, Walmart Connect, Amazon Ads/DSP, and emerging retail media platforms
  • Ability to track audiences from National Media throughout their journey – from initial media engagement, through our owned websites, and/or to retail sites for conversion
  • Ability to interpret data, assess campaign performance, and make informed decisions and recommendations utilizing tools such as Google Analytics, Adobe Analytics, PowerBI, etc.
  • Experience reviewing website analytics trends from paid sources (i.e. Google Analytics, Adobe Analytics) to recommend campaign or onsite optimizations
  • Familiarity with Monday.com (or similar project management tool) to keep all teams and agency partners aligned on tasks, projects, dependencies, milestones, and deliverables

Some benefits of joining Henkel

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $75,000.00 and $90,000.00 This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable.  The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26100996

Job Locations: United States

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

Sobre a Henkel

Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais. 

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FAQ

Sim. Basta preencheres o teu perfil no nosso sistema de candidatura online. Assim que o teu perfil online estiver completo, podes candidatar-te a várias posições.

Sim, por favor! A Henkel é uma empresa internacional e vais colaborar com colegas de todo o mundo. Por isso, o inglês é a nossa língua oficial da empresa.

Como orientação geral, recomendamos que escrevas a tua candidatura na mesma língua do anúncio de emprego. Isto ajuda a garantir clareza e consistência ao longo de todo o processo de recrutamento.

Cada função na Henkel é única, tal como cada candidato.
Encontrar o match certo é importante — não só para nós, mas também para ti. Estamos comprometidos em garantir que tanto o candidato como a empresa são uma boa escolha um para o outro. Os candidatos podem consultar sempre o estado da sua candidatura no seu perfil de candidatura.

Ao longo de todo o processo de recrutamento, iremos manter-te informado e dar-te feedback em cada etapa. A tua jornada com a Henkel começa com transparência e respeito mútuo.

Sim. A nossa filosofia “Triple Two” foi criada precisamente para isso, incentivando os melhores talentos a trabalhar em, pelo menos, duas funções diferentes, em duas áreas de negócio distintas e em dois países diferentes.

Porque promovemos isto? Porque acreditamos que experiências diversas em diferentes funções e localizações são essenciais para o teu desenvolvimento e ajudam-te a adquirir uma compreensão holística da Henkel enquanto empresa global.

A nossa equipa de recrutamento está disponível para ajudar com quaisquer perguntas ou pedidos que possas ter ao longo do processo de candidatura.
Podes contactar a equipa aqui. Teremos todo o gosto em ajudar-te!