Digital Campaigns & eCRM Specialist

Consumer Brands Marketing United Kingdom Full Time Regular
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About this Position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.

What you´ll do

  • Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google).
  • Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets.
  • Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution.
  • Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions.
  • Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels.
  • Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives.

What makes you a good fit

  • Experience managing digital campaigns across social (Meta/TikTok/Google) and eCRM platforms.
  • Understanding of paid social and email marketing campaigns.
  • Experience managing agency partners and driving performance against defined KPIs.
  • Understanding of customer and data-driven marketing principles.
  • A proactive and adaptable mindset.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Ability to manage multiple projects and meet deadlines.

Desirable:

  •  Experience within beauty, FMCG, retail or eComm.
  •  Knowledge of customer segmentation, lifecycle marketing and digital analytics tools such as GA4.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Performance bonus / incentives
  • Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
  • Annual Leave: 27 days plus 8 Bank Holidays
  • Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26101024

Job Locations: United Kingdom

Contact information for application-related questions: RecruitmentUKIE@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

Sobre a Henkel

Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais. 

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FAQ

Sim. Basta preencheres o teu perfil no nosso sistema de candidatura online. Assim que o teu perfil online estiver completo, podes candidatar-te a várias posições.

Sim, por favor! A Henkel é uma empresa internacional e vais colaborar com colegas de todo o mundo. Por isso, o inglês é a nossa língua oficial da empresa.

Como orientação geral, recomendamos que escrevas a tua candidatura na mesma língua do anúncio de emprego. Isto ajuda a garantir clareza e consistência ao longo de todo o processo de recrutamento.

Cada função na Henkel é única, tal como cada candidato.
Encontrar o match certo é importante — não só para nós, mas também para ti. Estamos comprometidos em garantir que tanto o candidato como a empresa são uma boa escolha um para o outro. Os candidatos podem consultar sempre o estado da sua candidatura no seu perfil de candidatura.

Ao longo de todo o processo de recrutamento, iremos manter-te informado e dar-te feedback em cada etapa. A tua jornada com a Henkel começa com transparência e respeito mútuo.

Sim. A nossa filosofia “Triple Two” foi criada precisamente para isso, incentivando os melhores talentos a trabalhar em, pelo menos, duas funções diferentes, em duas áreas de negócio distintas e em dois países diferentes.

Porque promovemos isto? Porque acreditamos que experiências diversas em diferentes funções e localizações são essenciais para o teu desenvolvimento e ajudam-te a adquirir uma compreensão holística da Henkel enquanto empresa global.

A nossa equipa de recrutamento está disponível para ajudar com quaisquer perguntas ou pedidos que possas ter ao longo do processo de candidatura.
Podes contactar a equipa aqui. Teremos todo o gosto em ajudar-te!