Trade Marketing & E-Commerce Specialist

Consumer Brands Marketing Turkey, Ümraniye, Istanbul Full Time Regular
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About this Position

This position is responsible for supporting commercial growth across trade marketing and e-commerce channels, including traditional trade, e-commerce, B2B, and selective retail. The role drives channel-specific plans and activations, monitors commercial performance, and identifies growth opportunities through market, customer, and channel insights. Working closely with Sales, Marketing, Finance, and Supply Chain teams, the position contributes to digital sales development, operational improvements, and digital and influencer marketing initiatives.

What you´ll do

  • Contribute to trade marketing and e-commerce strategies across traditional trade, e-commerce, B2B, and selective retail channels.
  • Develop channel-specific commercial plans and activations to support sustainable growth.
  • Coordinate product, campaign, stock, content, and visibility activities across digital and selective retail channels.
  • Analyze channel performance, market trends, competitor activities, and customer behavior to identify opportunities and recommend commercial actions.
  • Lead initiatives to increase customer acquisition, active users, order frequency, repeat purchases, and revenue on the online B2B platform.
  • Support sales teams and distributors in the effective use of digital sales tools and commercial applications.
  • Collaborate with Sales, Marketing, Finance, and Supply Chain teams on performance reporting, business reviews, and operational improvements.
  • Support digital and influencer marketing initiatives by providing commercial insights and monitoring traffic, engagement, and sales performance

What makes you a good fit

  • Bachelor’s degree in Business Administration, Economics, Industrial Engineering, Management Engineering, or a related field.
  • 2–3 years of experience in trade marketing, e-commerce, commercial marketing, sales, or business development, preferably within FMCG, cosmetics, professional beauty, retail, or distribution.
  • Good understanding of multi-channel sales processes, with hands-on experience in e-commerce marketplaces, B2B sales platforms, or selective retail channels, including marketplace management panels.
  • Advanced Excel and reporting skills, with the ability to translate commercial data into actionable insights and growth opportunities.
  • Strong communication, presentation, and stakeholder management skills, with the ability to communicate effectively at senior management level.
  • Advanced written and spoken English.
  • Willingness and ability to travel as required.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 26099301

Job Locations: Turkey, Istanbul, Ümraniye

Contact information for application-related questions: recruitment-hr@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

Sobre a Henkel

Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais. 

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FAQ

Sim, só tens de preencher o teu perfil no nosso sistema online. A partir do momento em que tens o perfil compelto, poderás candidatar-te a vários cargos. 

Sim, por favor. A Henkel é uma empresa internacional e tu trabalharás com colegas de diferentes partes do mundo e por isso, o inglês é a nossa língua oficial. A regra é: por favor escreve a tua aplicação na mesma língua do formulário.

Cada posição que temos em aberto na Henkel é único, e encontrar o candidato certo é importante tanto para o candidato contratado, bem como para a Henkel. Nós queremos ter certeza de que tanto o candidato como a empresa se encaixam mutuamente. Iremos dar feedback aos candidatos ao longo de todo o processo.

A nossa equipa de recrutamento irá ajudar-te com qualquer coisa relacionada com a tua candidatura. Podes falar com a equipa aqui